Good advice about Community Driven Marketing

As some of you know, I have a side business called VoiceoverGurl. Well I’m not here to promote it, but I recently had the pleasure of lending my voice to an excellent White Paper, written by Jeremy Epstein, entitled,” Community Driven Marketing – The Power of the Raving Fan”.
First of all, I highly recommend you read it (or listen to it) for a number of reasons. This White Paper truly captures the essence of Social Media and what it’s all about – capturing and enlisting the Raving Fan of your business!
Some of you are too young to remember, but for those that do, there was a commercial in the late 80’s featuring Heather Locklear, for Faberge Organic Shampoo. See the YouTube Video below…

If you’d rather not run it, the premise behind the commercial is really what Social Media is all about: “and they told two friends, and they told two friends and so on and so on and so on.” We have become a world where, mass marketing no longer works (LOL – ironically, even though this is a mass marketing commercial!). Today’s revolution against much of the mass/spam marketing is creating both winners and losers. The winners are the ones that recruit “Raving Fans” and put them into action on behalf of the business. The losers, are continuing to mass market in hope that throwing enough *you-know-what* at the wall and let’s see what sticks!
Please read/listen to the White Paper – there’s good advice for everyone and every business.