Ask and you shall receive

When it comes to Social Media, I definitely have an opinion.  Yesterday I was asked to give an interview to InformationExec online about the use of Social Media in Business and how it has impacted some of my clients.  The one I like to talk about the most (not because I don’t love my other clients) is GTEC, Canada’s premiere technology and Government Conference and Exhibition. 

We started a Blog last year because we realized something… we have an ECOSYSTEM of people and companies that all come together once a year to talk Gov and Tech!  But it doesn’t happen once a year – these people deal with Gov and Tech all the year through!  So why not have the conversations, share the issues and develop momentum all the year through too!?  We reached out to  exhibitors, Government and sponsors, and guess what…?  we had ourselves an online community! 

Now I’m not trying to simplify things here.  It took organization, time, persistence and more time.  But it has paid off big time!

And it can pay off for businesses big time too.  But here’s the thing, many business owners and leaders feel they are “on their own and they can’t do all the care and feeding” a Blog or any Social Media strategy may require.  The fact is though, that most businesses have an ecosystem of customers, partners, and champions (or as Jeremy Epstein calls them “Raving Fans”)  who could probably contribute to an online Social Media Strategy.   If you ask, you might receive…