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Well THAT was fun! A recap of the Ottawa Business Summit

Well THAT was fun! A recap of the Ottawa Business Summit

Pardon the image… still feeling a bit high. A couple days ago I had the opportunity to speak at the Ottawa Business Summit with my esteemed colleagues

Nothing New(s), Something New(s): Directly speaking

Nothing New(s), Something New(s): Directly speaking

But this is nothing new. It’s something old, tried and true. Give the media what they want, and they will respond accordingly – just like any customer. The media, too, are customers of your story. So give them something they want directly, something new(s).

Nice Package!

Nice Package!

I’ve had many conversations lately about “press releases” (news releases). There is still a big myth amongst many business owners: Send out a news release and the media will cover it.