All Entries in the "Media" Category
If the media came a-knockin’ today, are you ready to start talkin’?
Just a little rant today… nothing too serious. I just want to talk about being ready for the media….It’s important we are confident in ourselves and our ability to convey our company’s message. But when push comes to shove, when the cameras and/or microphones fire up, people tend to freeze or melt.
Freeze: they get nervous [...]
Well THAT was fun! A recap of the Ottawa Business Summit
Pardon the image… still feeling a bit high. A couple days ago I had the opportunity to speak at the Ottawa Business Summit with my esteemed colleagues
Nothing New(s), Something New(s): Directly speaking
But this is nothing new. It’s something old, tried and true. Give the media what they want, and they will respond accordingly – just like any customer. The media, too, are customers of your story. So give them something they want directly, something new(s).
Nice Package!
I’ve had many conversations lately about “press releases” (news releases). There is still a big myth amongst many business owners: Send out a news release and the media will cover it.