All Entries in the "Social Media" Category

Using Social Media tools to work with the media

Last night, I had the great fortune to speak at The Ottawa Network, held at Gowlings Law Firm in downtown Ottawa.  Joined by my colleagues and friends, Shelley Mullins (Twitter: @srmullins) and Paul Brent, of CTV News Ottawa, the event was entitled ”New Media Rising, Traditional Media Falling: How do you get your story told”, and [...]

Reaching more people: Are you thinking about Podcasting?

A recent report called “Podcasting: Into the Mainstream”, claimed that American podcasting audiences are expected to more than double by 2013.   The report said that the most significant dowloaders were represented in the18-29 year old age bracket, closely followed by 30-49 year group, of course
So if you believe the study – in the next 5 years, [...]

Twitterationships

Yes, I’m back and I’ve been playing ‘catch-up’ ever since. The vacation was much needed and much enjoyed – and for once, I didn’t say “UGH…back to work.” I came back invigorated, excited and ready to jump into things. The one thing I didn’t do on this vacation is look at Twitter even [...]

My response to: “Social Media isn’t embracing marketers”

Here’s my response to a WONDERFUL post by Kevin Butler at Sitebrand, entitled “Social Media isn’t embracing marketers”. 

“Great post Kevin! My name is Kathryn and I, too, have a Social Media problem: Sometimes Social Media (to me anyway) feels like a freight train moving past at 1000 miles an hour and one has to jump [...]

Online Leadership/Expertise: How’s big PR doing? Not so good

Author, communications strategist, online publisher and Emmy Award-winning Former CBS News Correspondent, David Henderson has a great post that questions how well the big PR agencies are keeping up with the Social Media and the way in which it is transforming the PR business.   A lot of this relates to my post yesterday. 
PR agencies [...]