PRceptive Approach

Relationships: Media, analyst and blogger relations is about building relationships, managing perceptions and gaining trust – trust that your story is legitimate, timely and relevant.  Our job is to give the media what they seek – a truthful and compelling story.

The media (particularly bloggers) are a skeptical group, inundated minute-to-minute with information they have to quickly disseminate and react to. While your story may be legitimate, timely and relevant, you now need to prove it.  Once you have the proof, then it has to reach the right people.

What is “proof”?  In the eyes of the media, proof is a business’ customers, partners, industry advocates.

A targeted approach

PRceptive takes a “proactive and dig deep” approach. Through our services, we help clients approach the media (and their communications strategy) with legitimate, timely and relevant proof points.  Using case studies, analyst quotes, industry thought leadership activities (blogs), news releases, and targeted story pitching and placement we strengthen our clients opportunities for visibility. In turn, we work with the media to develop trust and a mutually beneficial relationship on behalf of our clients.

Know-how and tools of the trade

Many ask how we find the right media and influencers, and then….how do we approach them.

With a combination of extensive media relations and marketing experience, and access to an integrated public relations tool, CisionPoint, PRceptive locates the right media for our clients’ individual needs.  CisionPoint is one of the largest media relations databases (also used by 49 of the top 50 PR agencies worldwide), and provides contact information, details by “beat”, and possible editorial opportunities with journalists, bloggers and outlets.

All of this information is matched to strategic opportunities that align with our clients’ business objectives.  Gone are the days of spamming – it is a world of targeting information and leveraging expertise.