PRceptive Clients
Perception: There is a saying, “perception is 9/10 reality.” It is difficult to control when many components of perception – sight, sound, intuition, context & content – can be so wrong. Is this guy jumping up? or down? Either way, perception develops (sometimes) with very little information. Question is…did the original message create the intended perception?
This company is called PRceptive Communications for a reason. PRceptive primarily focuses on helping companies manage perceptions with key targeted audiences. Through Customer Reference Programs, Social Media Programs and Traditional Media Relations we partner with clients to build strong communities and relationships with the audiences that matter most to them.
It begins with understanding:
- What do your customers think of you?
- What do your competitors think of you?
- What do the media, analysts and bloggers think of you?
- What do YOU think of you?
- How are you building and leveraging customers, content and messages to prove or disprove a perception?
Many companies do a fine job and succeed without knowing the answers…for now….. to the above questions.
But as marketing and PR continues to evolve as rapidly as it appears to be evolving, smart companies will “tune in” to ALL audience perceptions and respond in new ways. Old style marketing and PR still has its place but the scales are shifting and they are shifting very quickly in some industries.
Many clients turn to PRceptive to help raise awareness about a company, a product, a brand, a trend or an issue. We work with clients to develop a strategy to meet their business objectives. Activities to support the strategy may include: thought-leadership and expert source positioning, media tours, product launches, bylined article placement, speaking opportunities, online community building, etc. The activities are dictated by strategic opportunity.
Why companies hire PRceptive
PRceptive serves clients that either:
- have in house expertise but cannot dedicate the time and resources for a communications program
OR
- do not have the in-house expertise, but need a dedicated resource to build and execute a communications program
Clients have turned to PRceptive to get their communications initiatives off the ground BEFORE investing thousands in large PR agencies or hiring fulltime staff. PRceptive has delivered on both short-term project work and extended contract work.
Whatever the circumstances, PRceptive is the liaison between our clients and the media, analysts and bloggers. We have one objective, through our service offerings, PRceptive helps build and manage perception for our clients. Have a look at the Client Testimonials to see what our clients think.
Here is a selection of the some of our past and present clients:
GTEC Trade Show and Conference 2004 to 2009
Terrapin Communications (the maker of Safety Turtle)
Third Brigade (now Trend Micro)
Treasury Management Association of Canada
