Social Media Programs and Blog Management

Managing Perceptions: If you don’t know what people are saying about your organization, your product or your service online, then you’re missing out on a massive marketplace where ideas and information are share at the click of a button.  If you’re not posting rich, dynamic content online with any frequency, your customers aren’t going to find you either.  Social Media is unavoidable, and we help our clients embrace this communications medium and take control of the message.

Media influence has stretched far beyond the traditional avenues of newspapers, magazines, radio and television. With blogs, wikis, podcasts and online videos, it has become tougher to monitor and track what is being said in and about your industry.   The proliferation of social media has made more difficult for static web sites to achieve significant visibility.  The static web site does not need to be replaced – it just needs to be found.

Online presence (and survival) depends greatly on the ability to generate fresh, interesting ideas, making oneself (not only by company name or brand) “Google-able”.  That’s where PRceptive comes in.

We help our clients take advantage of the latest new and digital media opportunities. While reaching out to the traditional print and broadcast media is remains the conventional method of distributing story content, we also help clients build online communities on networks like Facebook, Wordpress, and Twitter to reach an even wider audience.

PRceptive will help companies develop a social media program from the ground up. We will help research the best medium for our clients’ Blogs, help establish groups in online community sites, research community advocates and potential contributors, and find new avenues for clients to be part of these growing, changing, and influencing phenomena.  In short, we are passionate about social media and its use in business.

Blog Management

For many companies, the first and most critical step in Social Media marketing is to set up a Corporate Blog. The Corporate Blog is critical to companies that want to rapidly and effectively increase their online visibility.  However, managing a Blog internally is often difficult. Getting it off the ground and then maintaining the momentum can be a real challenge.  This is exactly the type of project that can be better set up and managed externally.  Many of PRceptive’s clients have recently enlisted our Blog Management Services.  PRceptive has the skills and the tools required to get Blogs up and running efficiently.

Within a Blog Management project, PRceptive typically carries out the following activities:

• Blog platform setup and backend infrastructure design
• Advise on design the ‘look and feel’, extras, themes, branding, etc.
• Development of categories, an editorial calendar and appropriate content
• Manage “authors” and contributors (both internal and external)
• Monitor relevant blogs, forums and other social media networks to ensure your Blog is up to date