Media

PRceptive knows how to work with the media to provide them with the stories they need. As a seasoned media relations professional, Kathryn has developed solid relationships with media personnel from TV reporters to print journalists to bloggers. Her clients trust her because she knows how to disseminate a good story. The media trusts her because she knows when to bring them a good story.

I have worked with Kathryn Schwab for several years both as an assignment editor at CTV Ottawa and as a technology reporter for the station. Kathryn is one of those PR people who gets it! She knows a story when she sees it and more importantly she knows when something is not a story. When she calls or emails I pay attention because it is likely something with good potential. She is aware of what the media needs, when they need it and can bring the elements together in a timely fashion. Kathryn is also good at scrambling to find resources when there is breaking news. To cap it all off she is simply a nice person.  Paul Brent, Technology Reporter, Producer-Host: TECH NOW Sunday @ 6pm

Kathryn is one of those all too rare PR professionals who is truly knowledgeable about the IT technology industry. Analysts get bombarded with emails and calls, but Kathryn’s focused approach, and keen insight into what really matters, lifts her clients’ messages above the noise. When I get an email from Kathryn, I know it’s going to have interesting, timely content that’s salient to my research areas. Kathryn is also extremely organized and makes scheduling briefings and updates a breeze.  Diana Kelley, Partner and Analyst, SecurityCurve

Kathryn is classic: She gets it right, she keeps it tight and she’s forever bright – a deadline-savvy professional who knows what journalists need and, equally to the point, doesn’t waste their time with non-starters.  Robert Parkins, Editorial Director, Canadian Government Executive